Martin Dunn
Please find attached one of the files that I exported from CMS using “Lead Source Type” “Internet” to help identify the status of paid search and cpc leads.  I organized by create date and then filtered on the cpc and paid search columns to determine the status of the paid leads.  If CMS offered a “Lead Source” of paid search, cpc, organic, gmb, & others, franchisees could search and view the information from CMS directly.  There are a lot of blanks in those columns as well.  It may be that we don’t receive the source of the lead.